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Crumb & Craft

Our story

We started with one oven and an unreasonable obsession with bread.

The Crumb & Craft bakery counter in the early morning

How it started

2018

Maya rented a railway arch off Willow Street with a second-hand deck oven and a starter kept alive through two house moves. The first week she sold nineteen loaves. The second, sixty. By the following spring there was a queue on Saturdays and a bench outside for the people in it.

The bakery has grown carefully since — a pastry section in 2020, a proper coffee bar in 2022 — but the starter is the same one, and so is the answer to most questions: give it more time.

Maya shaping dough at the bench

What we believe

Four things, in order.

Time matters

Nothing here is proved faster than it should be. Fermentation is the recipe.

Ingredients matter

Stoneground British flour, French butter, seasonal fruit. Short lists only.

Technique matters

Laminated by hand, shaped by hand, scored by hand. Every single morning.

People matter

Fair hours, fair pay, and a team that has mostly been here since the beginning.

Our ingredients

Sourced close, used quickly.

Our flour is stoneground in Kent and milled to order. Butter comes from a single co-operative in Normandy. Fruit arrives from New Covent Garden three mornings a week, which is why the danish changes and the cake menu moves with the season. We buy less, more often, and we bake it the same day.

Meet the team

The people who get up first.

Maya Chen, Founder & Head Baker

Maya Chen

Founder & Head Baker

Oliver Grant, Pastry Chef

Oliver Grant

Pastry Chef

Noah Williams, Coffee Director

Noah Williams

Coffee Director