Artisan Bakery · Est. 2018
Baked slowly.
Made to be remembered.
Small-batch sourdough, delicate pastries, celebration cakes and coffee — made every morning with ingredients worth waiting for.
24 Willow Street, London Open from 7:00 AM
- Naturally Fermented
- Baked Fresh Daily
- Locally Sourced
- Small Batch
- Made by Hand
Today's counter
The morning favourites
Some things don't need reinventing.
The Crumb & Craft way
Good baking can't be rushed.
We believe the best things happen slowly. Our dough ferments overnight, our pastries are laminated by hand, and every morning begins before the city wakes up.
Worth the wait.
Read Our StoryMade before sunrise
Fresh from the oven
- 05:00Dough beginsOvernight levain hits the mixer.
- 06:30First bakeSourdough into the deck oven.
- 07:15Pastries outLaminated the afternoon before.
- 08:00Doors openCoffee on, queue forming.
- 12:00Lunch bakeFocaccia and sandwich loaves.
- 15:00Final batchWhatever's left goes home discounted.
Seasonal
Summer, baked differently.
Strawberry & Vanilla Celebration Cake
Vanilla sponge, slow-roasted strawberries, mascarpone cream and a little sea salt.
Discover the seasonal menuCustom cakes
A cake worth gathering for.
Birthdays, weddings, launches, anniversaries and everything worth celebrating.
Minimalist
Clean buttercream, one considered detail.
Floral
Seasonal edible flowers, arranged by hand.
Celebration
Tiered, layered, unapologetically generous.
In their words
Regulars, mostly.
The croissants alone are worth crossing town for.
Beautiful, understated and genuinely delicious.
Our wedding cake was incredible. Every detail felt personal.
Fresh from our feed
Behind the bakes, one post at a time.
Come for the smell.
Stay for the second pastry.
Find us
24 Willow Street
London, United Kingdom
Opening hours
- Monday – Friday: 7:00 AM – 6:00 PM
- Saturday – Sunday: 8:00 AM – 5:00 PM
Shoreditch, London E2